Leadership Issues

Leadership issues Valeant Pharmaceutical leadership issues were very large in 2002. Their employee turnover for CEOs is high. In 2002 they experienced immodest executive compensation which brings about the replacement of Milan Panic. He was as well paid $33 million in bonuses which he had to getting even $20 million in a court settlement. face-to-face senior executives were paid $15 million in bonuses. This resulted in the replacement of the entire board of directors and senior management. Internal attitudes qualification is the characteristics of the business that give it an advantage over others in the industry. Valeant has a diversified revenue base and is not dependent on a single product to drive performance. Valeant Pharmaceuticals restructuring methods has led them to raise cash for their 2004 and 2005 acquisitions. They acquired Amarin Pharmaceuticals, Inc, Xcel Pharmaceutical and Tasmar. Continuing to use their acquisition strategy, Valeant will gain marke t share and magnify its profit margins. They have acquired new products and also the aptitude to shrivel the number of its competitors. By acquiring small companies they will knock down their products and give them more of a competitive advantage in the industry. Valeants marketing strategies is one of their considerable strengths because they provide direct, mediate and promotional activities. They supply prescription samples which physicians can know if a medication is accepted and it is an effective drug before a patient buys a prescription. They furnish educational programs, such as peer to peer and pharmacy educational events. They take for Epilepsy Foundation, Michael J. campaign tricks Foundation, and National Parkinsons Disease Foundation. Their employees attend professional bond paper meetings and trade show. Valeants marketing program also accomplished a national caregiver outreach program called Fight for more. This provides backup and information to care giver who cares for patients suffering from.! ..If you want to get a full essay, order it on our website: BestEssayCheap.com

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