Caesar Augustus Essay

AP World HistoryMilo Romney Caesar Augustus10/27/12 What happens when a man tries to take over a republic? Well most of the time that man gets stabbed several times by his friends and colleagues. This is at least what happened to the famous Julius Caesar. Later on his adopted son Octavian would try the same thing; however, he used very different tactics that led to a much happier ending, transforming Rome into a very strong and influential empire. It was the mid-1st century B. C. E. , Rome was ever-growing and the republic that once ran very smoothly was encountering many problems within itself.Wealthy land owners or patricians were gaining too much power and land and since Roman law read that only land owners could serve in the military much of the military power was reduced. Some people tried to change this, for example Tiberius, but his ideas were seen as controversial and he was assassinated in 133 B. C. E. One man named General Marius instituted a law stating that men didnâ€⠄¢t have to own land to serve in the military. Soldiers still wanted land in return for their service though, and the general gave them land but this made soldiers more loyal to army officials rather than to the senate.After Marius retired Rome experienced a brief time of peace only to be broken by the Social War. The Social War was caused by the revolting of lower class Italians that were not entitled to full-citizenship and voting rights. This caused General Marius to come back. He ended the war and seized power of Rome. Marius died of old age and Rome started to become restless. In all of the turmoil there arose a powerful politician, Julius Caesar. Caesar created the First Triumvirate (three men) consisting of Caesar, Crassus, and Pompey (also known as Magnus).The Triumvirate really only made these men more powerful though and really didn’t help Rome overall. The Triumvirate disappeared when Crassus died and Caesar and Pompey started to fight. Caesar invaded Rome in 49 B. C. E. and became a dictator there. Then later Pompey was murdered in Egypt in 48 B. C. E. Julius increased the senate from 600 to 900 members to give himself more supporters. In five years Caesar held many powerful offices and almost succeeded in transforming Rome into an empire but was assassinated on the Ides of March in 44 B. C. E. Many wars took place after the assassination of Julius Caesar.His adopted son, Octavian, and his friend both formed the Second Triumvirate and defeated Caesars assassins in the Battle of Philippi. Many senators were killed during this time and it was not a good time for the republic. Eventually the Second Triumvirate dissipated and Octavian and Mark Antony turned on one another. Mark Antony married Cleopatra of Egypt and they committed suicide when Octavian invaded Egypt. Octavian became Augustus (exalted one) and now unofficially ruled Rome. Augustus knew that in order to successfully transform Rome into an empire he had to succeed where his father h adn’t.He supported the arts and technology. He rebuilt temples and created road systems. He pleased his people with holidays and special events. Augustus would even give free bread and wine to all of Rome’s citizens. The senate just had to sit and watch as Caesar Augustus became the total dictator of Rome. Literature grew exceedingly during this time. Under Augustus’ rule Rome entered the Pax Romana, the peaceful and golden age of Rome. So in the end Augustus obviously succeeded in the areas where Julius didn’t. Julius didn’t utilize his resources as well and didn’t realize that he needed to take away the senate’s power not enhance it.Augustus extended Rome to a great power and eventually fully ended the once-renowned republic. In a completely unnecessary comparison this story totally reminded me of the movie Star Wars, the fall of the republic and the birth of an empire. Anyways in conclusion, Augustus transformed Rome into an empire by gaining the loyalty of the citizens and soldiers while the senate lost its power. This man was so dominant that he even named the month of August after himself! Not many could have accomplished what Caesar Augustus did and many still marvel at his feats to this day.

France Debates Its Identity, but Some Ask Why Essay

France Debates Its Identity, but Some Ask Why - Essay Example Although Éric Besson’s ministry seems to connect with debate, he denies any connection between immigration and the debate. On the other hand, Jean-Luc MÃ ©lenchon writes that to be French is to have a French identity card and the rights that go with it. Additionally, French Muslims just like the Arabs react to the debate with resentment claiming discrimination to the French identity. More so, Yazid Sabeg, an Algerian-born businessman, says the French nation is more unified and that the organic sense of being French does exist. Additionally, Mr. Besson argues that Franco-French does not exist and that there is no race. He says that only a shared set of values that include liberty, equality, fraternity, and secularism exist in France (Erlanger Web). There seems to be immense concern on the France identity as portrayed by various French leaders. As such, I think the debate about French identity is worth discussing. I feel that this debate will clearly define the France identity and remove the dark thoughts of discrimination on race and religion. I also feel that very few people in the world understand secularism in the French

Assignment Example | Topics and Well Written Essays - 250 words - 69

Assignment Example The Hutu and Tutsi practiced different economic activities. The Hutus were farmers while the Tutsis were herders. Before the mid-nineteenth century, both communities had plenty of land for farming and grazing, however, the land became scarce as the population of the Rwandese increased (7). At one time, the country was the most densely populated in the whole of Africa. This overpopulation put a strain on the scarce land resources available in the country. The two communities started competing for the little land, with Tutsi wanting it for herding while the Hutus wanted to use it to grow crops. This competition escalated to tribal tensions which resulted in the 1994 genocide (9). Another reason given for the genocide was the way in which the Tutsi aristocracy treated the Hutu. This became a problem when the country’s Belgian colonizers treated the Tutsis with favoritism making the Hutus more like second class citizens (14). However, at the time of independence, the Belgians reversed their favoritism and now started supporting the Hutus in administration positions. This caused a lot of tensions between the two communities (15). The tensions were escalated by an economic turmoil and food shortages in the early 90s. In April 1994, the Rwandese president died after his plane was short down and this was the catalyst that prompted the unfortunate bloodbath that left hundreds of thousands dead Assignment Example | Topics and Well Written Essays - 250 words - 135 Assignment Example PRO stands for Public Relations Officer who handles all queries related to press so that image and reputation of company remains well protected. 2. In IT department, majority of the time people are exchanging IT terminologies that are not understood by employees and customers. There are some frequently used terminologies such as ERP in organizations that stand for Enterprise Resource Planning system that is responsible for handling all resource allocation tasks within the organization. 3. In Human Resource department, many laws are mentioned in the rules and regulations book so that employees are treated fairly such as MWA (Minimum Wages Act), EEO (Equal Employment Opportunity), LEP (Limited English Proficiency) Law, EDA (Employees with Disabilities Act) and many more. These laws are assumed to be understood by everyone and it is important for employees to gather information about them (HR Laws, 2012; LEP, 2010). In order to make sure that everyone has clear understanding about key terminologies so that there is no confusion for everyone, it is important for organizations to circulate a list of departmental factoids along with details about them so that they are able to ensure that everyone is on the same ground and business operations will be conducted smoothly. If employees have any confusion, then they should freely contact their supervisor who will provide them the right guidance to have a clear understanding about organization’s key terms that are exchanged among employees (HR Laws, 2012). Therefore, departmental factoids should be discussed extensively so that there are no problems in communication within the

Corporate Governance Essay Example | Topics and Well Written Essays - 2000 words

Corporate Governance - Essay Example Must have the capability and is responsible for individual decision-making Each director must execute calculated and independent judgment in his or her decision making process. Must be able to exercise concern, meticulousness and dexterity In the duties executed by the directors, the directors have the responsibility of exercising significant concern, dexterity and meticulousness. The aspects of ‘significant concern, dexterity and meticulousness’ are weighed according to what is generally expected from a person performing the role of a director. It is also weighed as per the experience, skill and general knowledge of the individual director (Mallin, 2010). Must never accept benefits from third parties. Benefits from third parties can give rise to conflict of interest and make an impact (or affect) on the company. Therefore, Directors must never accept such benefits. Must declare interest in proposed transaction. If a director has a personal interest in the companyâ€℠¢s proposed transaction, then the details of the particular of the interest must be declared to the other directors before the transaction or arrangement takes place. Must act honestly towards the company and must act only within the powers sanctioned to him and use the same only for purposes which would be beneficial to the organisation. Must take charge of all meetings of the Board when a Chairman is not present, and review plans, agendas and information that are sent to the Board for Board meetings and check on the meeting schedules to assure that there is enough time for discussion of all agenda items. Must serve as liaison between the independent Directors and the Chairman of the Board. Must monitor the self evaluations of the Directors in coordination with the Nominating and Corporate Governance Committee. Rights and Responsibilities of the board of directors at the Collective level Primary decision-making body of the company are the board of directors (Hopt & Wymeersch, 1997) . The collective responsibility of all aspects of the company is on the board of directors. The various activities of the company that the board of directors are responsible are: To establish and maintain the company’s motto that can otherwise be categorised as vision, mission, and values. To have full and effective control of the company To establish its structure, strategy, and risk profile by identifying and monitoring key risks and making sure that the company has the necessary control systems to manage risk within permissible levels. To ensure compliance by the company with all laws and regulations and must delegate authority to management, and monitor the execution of the company’s plans – strategic, tactical and operational moves. To responsible and accountable to all the stakeholders of the company which include, shareholder, employees, customers, clients, etc. Be transparent while communicating to the shareholders and explain on the details of resolutio ns that are to be passed at the

Operation management Assignment Example | Topics and Well Written Essays - 1250 words

Operation management - Assignment Example It is situated close to the road but with a great accessibility that is leveled by a wider opening based on its position (Ruffa, 2008). There are two gates that allow for exit and entrance without inconveniencing the other. It is spacious and the loading areas are well marked out to avoid any delays or confusions during delivery or loading. The zoning schemes in this particular area are also conducive for the establishment of such a high-powered delivery and loading of the tires which imply that we can maximize the 5000 kg average load per day and become the best supplier in the area. Qn 2: This is a Chevrolet car matrix 400 (also known as Chevrolet Nova) that was manufactured in 1964 after the major companies during this era began restructuring and changing their trends. This car was one of the best at the time with its features being unrivalled by other competitors. It was considered an executive car with four doors and a sedan style to complement its features. It has a front engin e with rear-wheel drive. Its engine has a capacity 3179 cc with a 106 horsepower capacity. It has a three gear manual gear-box and a single barrel carburetor (Huntimer, 2009). This can be contrasted with 2009 Tata Nano Car from India which can be said to be of a higher quality. The car, pictured below, has been in production since 2008 to the present with improvements being made on a daily basis to make sure it attracts as many buyers as possible outdoing other competitors in the market. It is classified as a city car with a four-door one-box body style. Its engine is a 2 cylinder SOHC petrol Bosch multipoint fuel injection with a 624 cc capacity. Its trunk is accessible only from the inside with one windscreen wiper compared to Chevrolet’s pair. Its engine is in the rear compared to the Chevrolet’s which is at the front. It has a 38-metric horse power with two valves per cylinder overhead camshaft. It is similar to the Chevrolet in the fact that it has a rear wheel dr ive but differs in the fact that it has a 4-speed manual transmission. It is also more advanced in its options in the area of the engine compartment with the compressed air engine offering more avenues through which the user will save (Witzel, 2010). Further, the rear suspension has an independent coil spring that allows for safety all the time. It is fuel efficient, making it a car that one can operate comfortably within the city. Its small body makes it easier to maneuver within the city center with the traffic jams being considered. Qn 3: To calculate EMV, given the probabilities, total cost is worked from both the fixed costs, quantities and variable cost. This approach would give the best approach to use. It is should therefore, be the approach that gives us the  ­lowest total costs. Total cost = fixed costs + quantity x variable cost: Method probability Fixed cost($) quantity Variable cost($) Total cost($) Low tech 0.2 45,000 200,000 0.55 45,000+(200,000*0.55)=155,000 Low te ch 0.5 45,000 200,000 0.50 45,000+(200,000*0.50)=145,000 Low tech 0.3 45,000 200,000 0.45 45,000+(200,000*0.45)=135,000 Medium tech 0.7 65,000 200,000 0.45 65,000+(200,000*0.45)=155,000 Medium tech 0.2 65,000 200,000 0.40 65,000+(200,000*0.40)=145,000 Medium tech 0.1 65,000 200,000 0.35 65,000+(200,000*0.35)=135,000 High tech 0.9 75,000 200,000 0.40 75,000+(200,000*0.4

Hiring an Administrative Assistant to Teck Security Firm Research Paper

Hiring an Administrative Assistant to Teck Security Firm - Research Paper Example .†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Contribution of Teck Security in Hampton County †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Effects of straining understaffed Administrative personnel in Teck†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Nature of Criminals in Hampton County†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Best practices employed by security competitors in Hampton...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Benefits of Hiring an administrative Assitant at Teck Security †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦.14 Outcomes of implementing the Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..16 List of Illustrations Figures Figure 1: Hampton, SC ratio of number of residents to the number of sex offenders compared to nearest cities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Figure 2: ration of number of sex offenders to the number of residents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Tables Table 1: Crime issues in Hampton County (2010-2011)....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Executive summary This report is all about the Teck Security Firm and the Security Situations in Hampton County, North Carolina. Research is carried out through an interview, a questionnaire method to determine how effective the Company is in security matters, and what Hampton County residents say about it. The findings indicated that Teck Security Firm is one of the best in the area and most preferred for physical security services. This report... The aim of this report is to come up with the best security enhancement solutions for Teck Security Firm in order to improve security provision in Hampton County and the neighboring regions. The report examines the security situations in Hampton County and the role of Teck Security. It also examines black spots in the region and highlights the best security measures to be undertaken by Teck Security Firm. Other areas examined in this report include effects of straining administrative personnel in a firm, nature of criminals in Hampton, competitive advantages of competitor firms and benefits of hiring an Administrative assistant. Hampton County is a fast developing area with population growing more than 200, 000 individuals according to the last census carried out in 2010. This means that the rising population requires better-modified security services to accomplish its mission of becoming the leading region in security solutions. In the past few years, Hampton County widened its serv ice delivery base to encompass areas like Kazuri and Hoja meaning that the security firms in the region must also expand to meet the rising demands. However, the Teck security system, which is the leading security provision in the region, has been deteriorating in the past few days. The main reason for deterioration is the deficiency of administrative assistance since junior staff has increased due to the increase in population in the region and expansion.

Coca-Cola Marketing Plan Essay Example for Free

Coca-Cola Marketing Plan Essay A. Introduction The Coca-Cola Company is the worlds largest beverage company, operating in over 200 countries with a product line that includes over 2,800 diverse items. The companys primary responsibility is to develop concentrates, beverage bases and syrups, which are sold to bottling companies that comprise the worlds largest beverage distribution system. In addition to product development, the Coca-Cola Company is responsible for product marketing. Their mission is to refresh the world, inspire moments of optimism, and to create value and make a difference. B. External Environment Socio-Cultural Factors Coca-Cola is recognized as the worlds most valuable brand. The company has been extremely successful in global marketing, and experts indicate that this success is largely based on product variation and adaptation (Lamb, Hair McDaniels, p. 114). Since the Coca-Cola Company extends to over 200 countries (with headquarters located in Atlanta, Georgia), they have an immense need to diversify their products and create a marketing plan that meets the socio-cultural interests of all their customers (vendors) and consumers (drinkers) around the world. The Coca-Cola trademark is recognized worldwide, no matter what language is printed on the bottle. However, the Coca-Cola Company must continue to tailor their marketing plan and product development to respect each consumers unique values, beliefs and cultures. An example of the Coca-Cola Company adapting to the external socio-cultural environment is in 2007, the Coca-Cola Company received a silver award at the Iberoamerican Advertising Festival for their Levate la Mano (Raise Your Hand) commercial that was aired in Latin America (2007 Annual Report: Marketing Highlights). Coca-Cola has also created a unique formulation for Sprite sold in Japan to meet the cultural preferences (p. 114). Social factors have been carefully considered in the companys marketing plan. The Coca-Cola Company has successfully developed products to please the 21st centurys health-conscious consumer with brands like Coca-Cola Zero (their best selling brand in over 25 years), sports drinks, and bottled water. Coca-Cola must continue to adapt to the external environmental threat of the healthy lifestyle movement through product development and marketing of healthy options available in the product line. Economic Factors  The United States is currently experiencing an economic recession. This period of negative growth includes higher unemployment, inflation, and cost of living expenses while consumers are experiencing lower disposable income and purchasing power (p. 641). The Coca-Cola Company contracts with numerous bottling companies around the world to create and distribute their beverages. The weakened economy could have a negative impact on any of the bottling companies, which would threaten the stability of the Coca-Cola Company due to the dependent relationship. The Coca-Cola Company must be profitable in order to sustain their investment in communities around the world. Furthermore, small communities depend on large businesses like the Coca-Cola Company to strengthen their own economy and help create social and environmental programs. The Coca-Cola Company has been very successful in helping other nations grow and become economically stable by investing millions of dollars back into the countries in which they are operating. Legal Factors Legal factors that could pose an environmental threat to the Coca-Cola Company include new legislation or regulation of food and beverage products. Activists are trying to push for more government involvement in product advertising and labeling. While many laws have already been passed in this regard, expanded or new laws could threaten the company by creating more overhead expenses and decreasing the profit margin. Technological Factors In todays marketplace, technology is a key player in helping a business stay profitable. Large businesses, like the Coca-Cola Company, must invest in technological research to find ways to become more efficient, and ultimately better competitors. The Coca-Cola Company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the Coca-Cola Company and the bottling companies (p. 90). Competitive Factors Consumer tastes and needs are ever changing. With the new focus on health and nutrition and concerns with obesity, many consumers are changing their behaviors and products choices. Tea products, bottled water and energy drinks have become favored as opposed to the typical soft drink. This is an external threat to the Coca-Cola Company, as these changes in preferences have increased the number of competitors in the industry. The Coca-Cola Company is not only in competition with soft drink companies, like PepsiCo, Inc., but with other unassuming companies like Unilever, Kraft Foods, and Nestle. The Coca-Cola Company must continue aggressive efforts in responsible marketing, community investment and product development to hold the No. 1 place in sales of juice, ready-to-drink coffees, and teas. Surprisingly, Coca-Cola is ranked No. 3 in soft drinks, but their No. 1 ranking in juices, teas and coffee products indicate that they are in touch with their consumers interests, and that they understand that soft drinks cannot be their sole products in order to sustain business. C. Target Market The primary target market of the Coca-Cola Company is all consumers of all nations that have a thirst for a high-quality beverage from a reputable brand that cares about small communities and saving the environment. The Coca-Cola Company is well known for advertising to persons of all ages, genders, incomes, ethnicity and lifestyles. Nevertheless, more specifically, over the last decade the Coca-Cola Company has focused on a secondary target market, based on specific psycho-graphic characteristics, of consumers that are health conscious and interested in buying products to support their overall wellness. The Coca-Cola Company has reached this market through many product lines, and has customized their website to provide healthy resources and marketing of products that are considered smart choices. D. Product Coca-Cola is the number one selling sparkling beverage in North America. Coca-Cola is primarily a business product. As a business product, Coke is sold to grocery stores, convenience stores, gas stations, vending companies and restaurants. Coke could also be considered a convenience product as it is a relatively inexpensive item that merits little shopping (Lamb, Hair, McDaniel, pg. 308). It is can found almost everywhere, from schools, hotel, theme parks, airports, places of business and even rest stops on the highways. Coca-cola was packaged solely as soda fountain drink when it was introduced in 1886. In 1894, a candy storeowner started placing the drink in bottles and approached the owner of the Coca-Cola Company, Asa Griggs Candler, about bottling the drink. Candler declined. Then in 1899, Candler sold the rights to bottle the drink and over the next 10 years, 400 bottling plants would be born. The packaging of red and white Coca-Cola products is a world recognized.