Marketing strategies of Carrefour in Poland

MARKETING STRATEGIES OF A SUPERMARKET CHAIN Chwastowicz Bartomiej Nr. ID 1509/K Introduction. In 1963, Carrefour invented the hyper commercialise1 concept and opened the send-off store of this character reference in France. Carrefour now serves more than 2 million clients per year in its more than 9,000 stores, which atomic number 18 present in more than 26 countries spread across 3 geographic z unrivalleds. The supermarket ambit employs more than 240 thousands2 commonwealth. The group similarly operates, directly or via franchise. There atomic number 18 1078 supermarkets below the signs of Champion, Stock, and b companionshiplandé Plus. Moreover, Carrefour has 1672 neighborhood stores operating under(a) the signs Shopi, 8 à huit, maxi Plus and Comod, and 160 cash & carry outlets under the signs Promocash and Prodirest. It also has 8% of shargons of Office Depot. Since 1973, Carrefour has been successfully expanding its armorial bearing beyond France into other European, American and Asian countries. In Europe the market chain will open in 4 supererogatory countries between now and the end of 2001. Poland is one of the centres countries, where Carrefour is in effect continuing its growth. There are 7 hypermarkets (In Wrocaw, Kraków, Katowice, £ódY, and Warsaw) with over 42002 people employed. It sells groceries of all trade, including fresh and inedible3.

The hypermarket chain offers its clients following services: Financial service Carrefour Opticals mellowed time (flowers) ATM (automatic money distributors) Shopping center human race transportati on (bus ) Bicycle parking Parcel holding go! Station Home delivery 1-hour photo service coerce Gift certificates Credit bank note / Visa / MasterCard / B.C.A. debit entry Card / B.C.A. Carrefour has got many competitors in the hypermarket and supermarket4 sector. Its of import competitors are: Allkauf, Auchan, Billa, Geant, Globi, Hit, Jumbo, Major Julius Mainl, PHS S.A., Plus, Real, and Tesco. The remnant among these chains is mostly the marketing strategy, however, Carrefours main advantage is... If you insufficiency to get a full essay, order it on our website: BestEssayCheap.com

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